Hi, I’m Sarah, founder of Dancing Barefoot Ltd - a totally plastic-free online store.
We opened for business in February 2020 with the aim of offering a selection of brilliant sustainable, low waste and ethically-made toiletries & cosmetics.
All the items we sell have been hand-picked and tried and tested by me
(tough job, I know!)
I've chosen them because they’re really lovely products, they're made with only natural ingredients and they're an easy eco alternative to the highly-packaged
High Street brands.
I started Dancing Barefoot because, like many, many people I'm deeply worried about the impact us humans are having on our planet. And I'm passionate about doing something to reverse the damage.
Despite all the bad news I really believe it's not too late and that by changing our habits, one product at a time, we can all make a difference.
Dancing Barefoot offers a way to make these changes easy and affordable.
For decades now we've known about the effects of global warming and pollution but big business doesn't seem to be taking it seriously enough to act quickly.
We know the dangers; plastic takes hundreds of years to rot down if it's in landfill and emits toxic chemicals into the earth.
In our oceans, plastic rubbish kills marine wildlife who either get tangled up in it or try to eat it.
And plastic that is burnt causes more poisonous fumes to be belched out into the Earth's atmosphere.
I tried to do my bit - such as recycling whenever I could - but as I realised the huge extent of the plastic problem that the world faces, it dawned on me that I needed to do more... we all need to do more
We have to reduce the amount of plastic we buy and we can't simply wait for the big companies to change. They're just too slow.
So, my grand plan started when I set out to go plastic-free at home. However, I soon discovered that it's way harder than it sounds.
I started out optimistically enough in our bathroom but quickly saw that every cosmetic product in there was in a single-use plastic container.
Shampoo and conditioner, face cleansers, creams and moisturisers, body lotions, shower gel, the lot, all in plastic tubs, tubes and bottles. And when I looked at the make-up that myself and my two daughters own, my heart really sank.
All of it was in single use pallets, compact cases, jars and tubes, with no refills that I knew of. It was daunting.
Wanting to do something quickly, I tried to swap our plastic bottle of shower gel for a bar of soap. But even the soap at our local supermarket was wrapped in plastic film!
I had more success online, but often the products I wanted were scattered across many different websites.
What I needed was one single website that offered my favourite plastic-free affordable make-up, skincare and haircare products. And then I'd find it a bit easier to ditch the plastic.